When’s the last time a stranger stopped you, pointed at your shirt, and said, “Where the hell did you get that?”
That’s the Smack Apparel effect.
Since 1998, we’ve been making bold, unlicensed, and unapologetic gear that turns heads, starts conversations, and pisses off rival fans—in the best way possible.
We’re die-hard fans ourselves, and we’re not here to play it safe. We make the shirts you actually want to wear—the ones that make people laugh, talk trash, and instantly know whose side you’re on.
Adult tees, baby onesies, toddler gear, and exclusive art by David O’Keefe—if it makes you stand out from the crowd? We have it here.
When it comes to game day, it’s not just about who’s playing—it’s about how you show up. At Smack Apparel, we believe your college football fan gear and pro fan shirts should do more than just represent your team—they should...
Top Five Overrated Teams in the First College Football AP Poll The AP just dropped its first poll of the college football season, and until there is a college football game actually played on the field, it’s all really just...
Smack Apparel’s Top 10 College Football Saturday Traditions Not all college football traditions are created equal... We took the liberty of ranking our Top Ten favorite college football traditions you may find around the country on any given college football...
